Marketing in three eras proceedings of the third conference ..., MSU, April 23-26, 1987

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Bibliographic Details
Other Authors: Nevett, Terence, Hollander, Stanley C.
Format: Book
Language:English
Published: East Lansing Michigan State University 1987
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MARC

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041 0 |a eng 
044 |a US 
245 1 0 |a Marketing in three eras  |b proceedings of the third conference ..., MSU, April 23-26, 1987  |c edited by: Terence Nevett, Stanley C. Hollander 
264 1 |a East Lansing  |b Michigan State University  |c 1987 
300 |a 332 s. 
610 2 0 |a marketing 
610 2 0 |a vývoj 
610 2 0 |a história 
610 2 0 |a reklama 
610 2 0 |a stratégia marketingová 
610 2 0 |a transformácia 
610 2 0 |a predaj 
610 2 0 |a trh 
610 2 0 |a hospodárstvo trhové 
610 2 0 |a analýzy 
610 2 0 |a integrácia 
610 2 0 |a deľba práce 
610 2 0 |a tabak 
610 2 0 |a produkty 
610 2 0 |a obchod 
700 1 |a Nevett, Terence 
700 1 |a Hollander, Stanley C.