Management in marketing channels
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New York
McGraw-Hill Book Company
1980
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| Serie: | McGraw-Hill series in marketing
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| Soggetti: | |
| Tags: |
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MARC
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| 044 | |a US | ||
| 245 | 1 | 0 | |a Management in marketing channels |c Donald J. Bowersox ... [et al.] |
| 264 | 1 | |a New York |b McGraw-Hill Book Company |c 1980 | |
| 300 | |a 390 s. | ||
| 490 | 1 | |a McGraw-Hill series in marketing | |
| 830 | 0 | |a McGraw-Hill series in marketing | |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a kanály |
| 610 | 2 | 0 | |a kooperácia |
| 610 | 2 | 0 | |a konflikty |
| 610 | 2 | 0 | |a vedenie |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a výroba |
| 100 | 1 | |a Bowersox, Donald J. | |