Strategic Marketing Management <An> Integrated Approach
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Tulsa
PennWell Books
1983
|
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c101255 | ||
| 005 | 20221123135835.3 | ||
| 020 | |a 0-87814-204-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Strategic Marketing Management |b <An> Integrated Approach |c Lester A. Neidell |
| 264 | 1 | |a Tulsa |b PennWell Books |c 1983 | |
| 300 | |a 546 s. | ||
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a modely trhu |
| 610 | 2 | 0 | |a modely plánovania |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a modelovanie |
| 610 | 2 | 0 | |a modely investícií |
| 610 | 2 | 0 | |a marketing mix |
| 100 | 1 | |a Neidell, Lester A. | |