Advertising management
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Englewood Cliffs
Prentice Hall
1982
|
| Édition: | 2. ed. |
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c101874 | ||
| 005 | 20221123135035.7 | ||
| 020 | |a 0-13-016006-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Advertising management |c David A. Aaker, John G. Myers |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Englewood Cliffs |b Prentice Hall |c 1982 | |
| 300 | |a 560 s. | ||
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a propagácia priama |
| 610 | 2 | 0 | |a propagácia skrytá |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a pracovníci riadiaci |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a manažéri |
| 610 | 2 | 0 | |a manažment |
| 100 | 1 | |a Aaker, David A. | |
| 700 | 1 | |a Myers, John G. | |