Multinational marketing management
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs
Prentice-Hall, Inc.
1984
|
| Edition: | 3. ed. |
| Series: | <The> Prentice-Hall series in marketing
|
| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | c101965 | ||
| 005 | 20221123135559.4 | ||
| 020 | |a 0-13-605049-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a us | ||
| 245 | 1 | 0 | |a Multinational marketing management |c Warren J. Keegan |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Englewood Cliffs |b Prentice-Hall, Inc. |c 1984 | |
| 300 | |a 698 s. | ||
| 490 | 1 | |a <The> Prentice-Hall series in marketing | |
| 830 | 0 | |a <The> Prentice-Hall series in marketing | |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a obchod medzinárodný |
| 610 | 2 | 0 | |a trh svetový |
| 610 | 2 | 0 | |a systémy informačné |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a organizácia |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a výskum trhu |
| 100 | 1 | |a Keegan, Warren J. | |