Advertising as communication
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
London
Routledge
1989
|
| Colección: | Studies in communication
|
| Materias: | |
| Etiquetas: |
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MARC
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|---|---|---|---|
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| 005 | 20221123135033.7 | ||
| 020 | |a 0-415-02781-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Advertising as communication |c Gillian Dyer |
| 264 | 1 | |a London |b Routledge |c 1989 | |
| 300 | |a 230 s. | ||
| 490 | 1 | |a Studies in communication | |
| 830 | 0 | |a Studies in communication | |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a komunikácia masová |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a televízia |
| 610 | 2 | 0 | |a tlač |
| 610 | 2 | 0 | |a výskum trhu |
| 610 | 2 | 0 | |a spotrebitelia |
| 100 | 1 | |a Dyer, Gillian | |