MaxiMarketing <the> new direction in advertising, promotion, and marketing strategy
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Markham
Penguin Books Canada
1989
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| Series: | <A> Plume Book
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c110680 | ||
| 005 | 20221123135533.0 | ||
| 020 | |a 0-452-26238-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a MaxiMarketing |b <the> new direction in advertising, promotion, and marketing strategy |c Stan Rapp and Thomas L. Collins |
| 264 | 1 | |a Markham |b Penguin Books Canada |c 1989 | |
| 300 | |a 278 s. | ||
| 490 | 1 | |a <A> Plume Book | |
| 830 | 0 | |a <A> Plume Book | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a distribúcia |
| 100 | 1 | |a Rapp, Stan | |
| 700 | 1 | |a Collins, Thomas L. | |