Marketing management strategy, planning, and implementation
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Homewood
RICHARD D. IRWIN
1985
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| Schriftenreihe: | <The> Irwin series in marketing
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| Schlagworte: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c110684 | ||
| 005 | 20221123135519.3 | ||
| 020 | |a 0-256-03154-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing management |b strategy, planning, and implementation |c Benson P. Shapiro, Robert J. Dolan, John A. Quelch |
| 264 | 1 | |a Homewood |b RICHARD D. IRWIN |c 1985 | |
| 300 | |a 820 s. | ||
| 490 | 1 | |a <The> Irwin series in marketing | |
| 830 | 0 | |a <The> Irwin series in marketing | |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a spoločnosti obchodné |
| 610 | 2 | 0 | |a korporácie |
| 610 | 2 | 0 | |a programovanie |
| 610 | 2 | 0 | |a rozpočtovanie |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a priemysel |
| 610 | 2 | 0 | |a trh |
| 100 | 1 | |a Shapiro, Benson P. | |
| 700 | 1 | |a Dolan, Robert J. | |
| 700 | 1 | |a Quelch, John A. | |