Global marketing management
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York
John Wiley & Sons, Inc.
1998
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| Sujets: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c115526 | ||
| 005 | 20221221082513.4 | ||
| 020 | |a 0-471-59288-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Global marketing management |c Masaaki Kotabe, Kristiaan Helsen |
| 264 | 1 | |a New York |b John Wiley & Sons, Inc. |c 1998 | |
| 300 | |a 711 s. | ||
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a globalizácia |
| 610 | 2 | 0 | |a financie |
| 610 | 2 | 0 | |a mena |
| 610 | 2 | 0 | |a peniaze |
| 610 | 2 | 0 | |a kurz devízový |
| 610 | 2 | 0 | |a legislatíva |
| 610 | 2 | 0 | |a dohody medzinárodné |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a vývoz |
| 610 | 2 | 0 | |a dovoz |
| 100 | 1 | |a Kotabe, Masaaki | |
| 700 | 1 | |a Helsen, Kristiaan | |