Consumer behaviour <a> european perspective
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| Autore principale: | |
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| Altri autori: | |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Chichester
John Wiley & Sons
1998
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| Soggetti: | |
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MARC
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| 005 | 20221221081843.2 | ||
| 020 | |a 0-471-97513-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Consumer behaviour |b <a> european perspective |c Gerrit Antonides and W. Fred van Raaij |
| 264 | 1 | |a Chichester |b John Wiley & Sons |c 1998 | |
| 300 | |a 619 s. | ||
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a domácnosti |
| 610 | 2 | 0 | |a kultúra |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a motivácia |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a potreby sociálne |
| 610 | 2 | 0 | |a štýl životný |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a financie |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a Európa |
| 610 | 2 | 0 | |a Európska únia |
| 100 | 1 | |a Antonides, Gerrit | |
| 700 | 1 | |a Raaij, W. Fred van | |