Marketing analiza, planowanie, wdrazanie i kontrola
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Polish |
| Published: |
Warszawa
Felberg SJA
1999
|
| Edition: | 7. wyd. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c122048 | ||
| 005 | 20230227115538.3 | ||
| 020 | |a 83-911465-3-7 | ||
| 041 | 0 | |a pol | |
| 044 | |a PL | ||
| 245 | 1 | 0 | |a Marketing |b analiza, planowanie, wdrazanie i kontrola |c Philip Kotler ; [redaktor naukowy wydania polskiego: Marek Belka] |
| 250 | |a 7. wyd. | ||
| 264 | 1 | |a Warszawa |b Felberg SJA |c 1999 | |
| 300 | |a 743 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a klienti |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a prognózovanie |
| 610 | 2 | 0 | |a dopyt |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a programy |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a tovar |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a práca s verejnosťou |
| 100 | 1 | |a Kotler, Philip | |