Marketing an integrated approach
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| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York
1979
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| Sujets: | |
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MARC
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|---|---|---|---|
| 001 | c124640 | ||
| 005 | 20221123135504.7 | ||
| 020 | |a 0-06-044355-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing |b an integrated approach |c Carl MacDaniel |
| 264 | 1 | |a New York |c 1979 | |
| 300 | |a 544 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a ponuka |
| 610 | 2 | 0 | |a dopyt |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 100 | 1 | |a MacDaniel, Carl | |