Kommunikations-Management Marketing-Kommunikation vom Briefing bis zur Realisation
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Stuttgart
Schäffer-Poeschel
1994
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| Subjects: | |
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MARC
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| 044 | |a DE | ||
| 245 | 1 | 0 | |a Kommunikations-Management |b Marketing-Kommunikation vom Briefing bis zur Realisation |c Werner Pepels |
| 264 | 1 | |a Stuttgart |b Schäffer-Poeschel |c 1994 | |
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| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a manažment komunikačný |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a odbyt |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a trh |
| 100 | 1 | |a Pepels, Werner | |