Integrated marketing communications <the> holistic approach
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1998
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| Schriftenreihe: | Marketing
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| Schlagworte: | |
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MARC
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| 020 | |a 0-7506-1923-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Integrated marketing communications |b <the> holistic approach |c Tony Yeshin |
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1998 | |
| 300 | |a 354 s. | ||
| 490 | 1 | |a Marketing | |
| 830 | 0 | |a Marketing | |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a stratégia obchodná |
| 610 | 2 | 0 | |a integrácia |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a sponzorovanie |
| 610 | 2 | 0 | |a korporácie |
| 100 | 1 | |a Yeshin, Tony | |