<The> Fundamentals and practice of marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
1995
|
| Edition: | 3. rev. ed. |
| Series: | Marketing Series
Student |
| Subjects: | |
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MARC
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| 001 | c132767 | ||
| 005 | 20221123112413.4 | ||
| 020 | |a 0-7506-0997-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a <The> Fundamentals and practice of marketing |c John Wilmshurst |
| 250 | |a 3. rev. ed. | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1995 | |
| 300 | |a 324 s. | ||
| 490 | 1 | |a Marketing Series |v Student | |
| 830 | 0 | |a Marketing Series |v Student | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a teória a prax |
| 610 | 2 | 0 | |a tovar |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a plánovanie |
| 100 | 1 | |a Wilmshurst, John | |