Strategický marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Grada Publishing
2003
|
| Edition: | 2. rozš. a aktualiz. vyd. |
| Series: | Expert
|
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c143059 | ||
| 005 | 20221124084824.8 | ||
| 020 | |a 80-247-0447-1 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Strategický marketing |c Helena Horáková |
| 250 | |a 2. rozš. a aktualiz. vyd. | ||
| 264 | 1 | |a Praha |b Grada Publishing |c 2003 | |
| 300 | |a 200 s. | ||
| 490 | 1 | |a Expert | |
| 830 | 0 | |a Expert | |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a výkony podnikové |
| 610 | 2 | 0 | |a stratégia marketingová |
| 100 | 1 | |a Horáková, Helena | |