<An> extension of mixed estimation, with an application to forecasting new product growth.
Metóda a technika zmiešaných odhadov - výklad pojmu, teoretické opodstatnenia, dôvody a kontraverzie jej použitia. Použitie tejto techniky na prognózovanie tempa rozvoja na trhu nových výrobkov. Model Bass - použitie zmiešaných odhadov v modeli Bass.
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| Format: | Book Chapter |
| Language: | English |
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