Přímou cestou
Vymedzenie pojmu direct marketing, resp. one to one marketingu. Uplatňovanie direct marketingu. Nástup direct marketingu v Čechách. Efektívnosť direct marketingu.
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| Format: | Book Chapter |
| Language: | Czech |
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MARC
| LEADER | 00000naa a2200000 4500 | ||
|---|---|---|---|
| 001 | r045247 | ||
| 005 | 20231004100159.7 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Přímou cestou |c Luboš Kastner |
| 520 | |a Vymedzenie pojmu direct marketing, resp. one to one marketingu. Uplatňovanie direct marketingu. Nástup direct marketingu v Čechách. Efektívnosť direct marketingu. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažéri |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a technológie informačné |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a Česko |
| 100 | 1 | |a Kastner, Luboš | |