Choosing the distribution channel for meat products
Problematika výberu distribučnej cesty a ponuka využitia vybraných metód, ktoré by mali prispieť ku konečnému rozhodnutiu o spôsobe distribúcie pre firmu zaoberajúcu sa výrobou a predajom mäsa a údenárskych výrobkov. Jedná sa o metódu priameho kvalitatívneho odhadu, súčtu vážených faktorov a určenia...
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| Format: | Book Chapter |
| Language: | English |
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