Moderní marketing : 4. evropské vydání
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha :
Grada,
2007
|
| Edition: | 1. vyd |
| Subjects: | |
| Tags: |
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MARC
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| 005 | 20251114080710.7 | ||
| 008 | 071119s2007----xr------------------cze-d | ||
| 020 | |a 978-80-247-1545-2 | ||
| 040 | |a STU |b slo | ||
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| 044 | |a xr | ||
| 080 | |a 658.8 | ||
| 080 | |a 658.8/Mo | ||
| 100 | 1 | |a Kotler, Philip |4 aut | |
| 245 | 1 | |a Moderní marketing : |b 4. evropské vydání | |
| 250 | |a 1. vyd | ||
| 260 | |a Praha : |b Grada, |c 2007 | ||
| 300 | |a 1041 s | ||
| 650 | 7 | |a marketing |2 estusub | |
| 650 | 7 | |a marketingové prostredie |2 stusub | |
| 650 | 7 | |a marketingové stratégie |2 stusub | |
| 650 | 7 | |a trh |2 stusub | |
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