Návrh nástrojov marketingovej komunikácie v SLOVRIA SLOVAKIA, a.s.

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Main Author: Keher, Igor, 1989- (Author)
Other Authors: Vaňová, Jaromíra, 1958- (Thesis advisor)
Format: Manuscript Book
Language:Slovak
Published: Trnava : STU v Bratislave MTF UPMK, 2013
Subjects:
priemyselné manažérstvo
Industrial Management
marketing communication
marketing tools
komunikačný mix
marketingové nástroje
marketingová komunikácia
Online Access:VAIS
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