Marketingová stratégia vybraného podniku a uvedenie na domácom trhu

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Main Author: Mačáková, Veronika (Author)
Other Authors: Zatrochová, Monika (Thesis advisor)
Format: Manuscript Book
Language:Slovak
Published: 2016
Subjects:
marketing
SWOT analýza
marketingová stratégia
Porterova analýza
BCG matica
marketing strategy
BCG matrix
SWOT analysis
Porter´s analysis
Online Access:http://is.stuba.sk/zp/portal_zp.pl?podrobnosti=118067
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