Návrh opatrení pre realizáciu marketingovej stratégie v oblasti propagácie ŽOS Trnava, a.s. na veľtrhu InnoTrans

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Main Author: Sklenárová, Lucia (Author)
Other Authors: Babčanová, Dagmar (Thesis advisor)
Format: Manuscript Book
Language:Slovak
Published: 2019
Subjects:
marketing
stratégia
marketingová stratégia
propagácia
marketingová komunikácia
strategy
marketing strategy
promotion
marketing communication
Online Access:http://is.stuba.sk/zp/portal_zp.pl?podrobnosti=134317
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