Event marketing
Korene pojmu event marketing. Vlastný pojem event marketing a jeho vymedzenie. Integrácia event marketingu do komunikačnej stratégie firmy. Reklama, public relations, direct marketing a prvky event marketingu. Využitie event marketingu v oblasti sponzorstva.
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| Format: | Chapitre de livre |
| Langue: | tchèque |
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MARC
| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0003548 | ||
| 005 | 20231004101147.1 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Event marketing |c aut. Petr Šindler |
| 520 | |a Korene pojmu event marketing. Vlastný pojem event marketing a jeho vymedzenie. Integrácia event marketingu do komunikačnej stratégie firmy. Reklama, public relations, direct marketing a prvky event marketingu. Využitie event marketingu v oblasti sponzorstva. | ||
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a práca s verejnosťou |
| 610 | 2 | 0 | |a sponzorovanie |
| 610 | 2 | 0 | |a história |
| 100 | 1 | |a Šindler, Petr | |