Strategic marketing for nonprofit organizations

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Main Author: Andreasen, Alan R.
Other Authors: Kotler, Philip
Format: Book
Language:English
Published: Upper Saddle River Pearson/Prentice Hall 2003
Edition:6th ed.
Subjects:
marketing strategický
organizácie neziskové
plánovanie strategické
zdroje ľudské
marketing mix
komunikácia marketingová
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Physical Description:536 s.
ISBN:0-13-122792-0 (pbk)
0-13-041977-X (hbk)

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