Customer equity management

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Bibliographic Details
Main Author:	Rust, Roland T.
Other Authors:	Lemon, Katherine N., Narayandas, Das
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. Pearson/Prentice Hall 2005
Subjects:	kapitál vlastný riadenie zákazníci stratégia obchodná marketing manažment
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020			\|a 0-13-141929-3
041	0		\|a eng
044			\|a US
245	1	0	\|a Customer equity management \|c Roland T. Rust, Katherine N. Lemon, Das Narayandas
264		1	\|a Upper Saddle River, N.J. \|b Pearson/Prentice Hall \|c 2005
300			\|a 552 s. \|e 1 CD-ROM
610	2	0	\|a kapitál vlastný
610	2	0	\|a riadenie
610	2	0	\|a zákazníci
610	2	0	\|a stratégia obchodná
610	2	0	\|a marketing
610	2	0	\|a manažment
100	1		\|a Rust, Roland T.
700	1		\|a Lemon, Katherine N.
700	1		\|a Narayandas, Das