Marketing management
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Pearson/Prentice Hall
2006
|
| Edition: | 12th ed. |
| Subjects: | |
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MARC
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| 020 | |a 0-13-145757-8 | ||
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| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing management |c Philip Kotler, Kevin Lane Keller |
| 250 | |a 12th ed. | ||
| 264 | 1 | |a Upper Saddle River |b Pearson/Prentice Hall |c 2006 | |
| 300 | |a xxxix, 729 s. | ||
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a kanály odbytové |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a trh svetový |
| 100 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Keller, Kevin Lane | |