Social responsibility of trade company as a marketing tool of its image
Pojem sociálneho marketingu. Imidž a CSR (Corporate social responsibility). Termín Corporate social responsibility. Aktivity CSR a motivácia spoločností k CSR. Sociálna zodpovednosť obchodu, obchodnej spoločnosti. Potreba ocenenia CSR. Audit podnikových CSR aktivít nezávislou organizáciou.
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| Format: | Book Chapter |
| Language: | English |
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