Marketing as strategy understanding the CEO's agenda for driving growth and innovation
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Harvard Business School Press
2004
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| Subjects: | |
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| Item Description: | Predslov: Philip Kotler |
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| Physical Description: | xv, 270 s. |
| ISBN: | 1-59139-210-1 |