Marketing planning & strategy
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati
South-Western College Publishing
2000
|
| Edition: | 6th ed. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0106042 | ||
| 005 | 20240311125322.0 | ||
| 020 | |a 0-324-01480-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing planning & strategy |c Subhash C. Jain |
| 250 | |a 6th ed. | ||
| 264 | 1 | |a Cincinnati |b South-Western College Publishing |c 2000 | |
| 300 | |a xviii, 925 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a trh medzinárodný |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a portfólio |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Jain, Subhash C. | |