Emotional branding how successful brands gain the irrational edge

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Bibliographic Details
Main Author: Travis, Daryl
Format: Book
Language:English
Published: Roseville Prima Venture 2000
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LEADER 00000nam$a2200000$$$4500
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005 20240311125515.1
020 |a 0-7615-2911-X 
041 0 |a eng 
044 |a US 
245 1 0 |a Emotional branding  |b how successful brands gain the irrational edge  |c Daryl Travis (with help from Harry) 
264 1 |a Roseville  |b Prima Venture  |c 2000 
300 |a xiii, 306 s. 
610 2 0 |a značky výrobkov 
610 2 0 |a servis 
610 2 0 |a zákazníci 
610 2 0 |a manažment 
100 1 |a Travis, Daryl