Strategic marketing creating competitive advantage
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
Oxford University Press
2006
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| Subjects: | |
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| Physical Description: | 517 s. |
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| ISBN: | 978-0-19-92-7398-0 978-0-19-927398-0 |