Beyond Hofstede culture frameworks for global marketing and management
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2009
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0155281 | ||
| 005 | 20221207101014.6 | ||
| 020 | |a 978-0-230-20239-9 | ||
| 020 | |a 0-230-20239-X | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Beyond Hofstede |b culture frameworks for global marketing and management |c edited by Cheryl Nakata |
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2009 | |
| 300 | |a xvi, 287 s. | ||
| 610 | 2 | 0 | |a marketing globálny |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a obchod medzinárodný |
| 610 | 2 | 0 | |a kultúra |
| 610 | 2 | 0 | |a podnikanie medzinárodné |
| 700 | 1 | |a Nakata, Cheryl | |