Marketing metrics <the> definitive guide to measuring marketing performance
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Pearson Education/Prentice Hall
2010
|
| Edition: | 2nd ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0168468 | ||
| 005 | 20240306135828.1 | ||
| 020 | |a 978-0-13-705829-7 | ||
| 020 | |a 0-13-705829-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing metrics |b <the> definitive guide to measuring marketing performance |c Paul W. Farris ... [et al.] |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Upper Saddle River |b Pearson Education/Prentice Hall |c 2010 | |
| 300 | |a xv, 414 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a výskum marketingový |
| 610 | 2 | 0 | |a modely matematické |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a portfólio |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a riadenie predaja |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a propagácia |
| 100 | 1 | |a Farris, Paul W. | |
| 700 | 1 | |a Bendle, Neil T. | |
| 700 | 1 | |a Pfeifer, Phillip E. | |