Towards effective place brand management branding european cities and regions

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Dettagli Bibliografici
Altri autori:	Ashworth, Gregory, Kavaratzis, Mihalis
Natura:	Libro
Lingua:	inglese
Pubblicazione:	Cheltenham Edward Elgar 2010
Soggetti:	marketing imidž riadenie ruch cestovný identita podniková
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