Towards effective place brand management branding european cities and regions
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| Outros Autores: | , |
|---|---|
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Cheltenham
Edward Elgar
2010
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| Assuntos: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0170030 | ||
| 005 | 20240312120050.1 | ||
| 020 | |a 978-1-84844-242-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Towards effective place brand management |b branding european cities and regions |c edited by Gregory Ashworth, Mihalis Kavaratzis |
| 264 | 1 | |a Cheltenham |b Edward Elgar |c 2010 | |
| 300 | |a xiv, 279 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a ruch cestovný |
| 610 | 2 | 0 | |a identita podniková |
| 700 | 1 | |a Ashworth, Gregory | |
| 700 | 1 | |a Kavaratzis, Mihalis | |