Effective marketing communication of the companies within the Facebook social network. Main trends of effective marketing communication of the companies
Aktuálne trendy v marketingovej komunikácii. Typologické rozdelenie sociálnych sietí. Facebook - identifikácia druhov užívateľov a ich význam pre marketing podniku. Profil podniku na Facebook webovej stránke a nástroje kontroly jeho kvality.
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| Format: | Book Chapter |
| Language: | English |
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