Marketing value metrics <a> new metrics model to measure marketing effectiveness
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2015
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| Edition: | 2nd ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0204335 | ||
| 005 | 20240311131009.8 | ||
| 020 | |a 978-0-7494-6897-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Marketing value metrics |b <a> new metrics model to measure marketing effectiveness |c Malcolm McDonald, Peter Mouncey and Stan Maklan |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a London |b Kogan Page |c 2015 | |
| 300 | |a 317 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a efektívnosť |
| 610 | 2 | 0 | |a meranie |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a médiá sociálne |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a spotrebitelia |
| 100 | 1 | |a McDonald, Malcolm | |
| 700 | 1 | |a Mouncey, Peter | |
| 700 | 1 | |a Maklan, Stan | |