Neuromarketing, where Marketing and Neuroscience Meet or what It Is All about
Definícia neuromarketingu a jeho lastnosti. Analýza kľúčových aspektov spotrebiteľov pri využití neuromarketingu. Neuromarketing a etika.
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| Format: | Book Chapter |
| Language: | English |
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| 005 | 20240502073557.4 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Neuromarketing, where Marketing and Neuroscience Meet or what It Is All about |c Róbert Šlosár |
| 520 | |a Definícia neuromarketingu a jeho lastnosti. Analýza kľúčových aspektov spotrebiteľov pri využití neuromarketingu. Neuromarketing a etika. | ||
| 610 | 2 | 0 | |a neuromarketing |
| 610 | 2 | 0 | |a emócie |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a neuroveda |
| 100 | 1 | |a Šlosár, Róbert | |