How cool brands stay hot branding to generation Y and Z
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2016
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| Edition: | 3rd ed. |
| Subjects: | |
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|---|---|---|---|
| 001 | 0222048 | ||
| 005 | 20240314103446.4 | ||
| 020 | |a 978-0-7494-7717-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a How cool brands stay hot |b branding to generation Y and Z |c Joeri van den Bergh, Mattias Behrer |
| 250 | |a 3rd ed. | ||
| 264 | 1 | |a London |b Kogan Page |c 2016 | |
| 300 | |a 287 s. | ||
| 610 | 2 | 0 | |a tovar |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a značky kvality |
| 610 | 2 | 0 | |a spokojnosť zákazníkov |
| 610 | 2 | 0 | |a generácie |
| 610 | 2 | 0 | |a mládež |
| 610 | 2 | 0 | |a seniori |
| 610 | 2 | 0 | |a meno obchodné |
| 610 | 2 | 0 | |a identita |
| 610 | 2 | 0 | |a kvalita tovaru |
| 100 | 1 | |a Bergh, Joeri van den | |
| 700 | 1 | |a Behrer, Mattias | |