Strategic advertising management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford
University Press
2012
|
| Edition: | 4th ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0223931 | ||
| 005 | 20230109114944.0 | ||
| 020 | |a 978-0-19-960558-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Strategic advertising management |c Larry Percy, Richard Rosenbaum-Elliott |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Oxford |b University Press |c 2012 | |
| 300 | |a xxiii, 389 s. | ||
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a manažment strategický |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a vzťahy s verejnosťou |
| 610 | 2 | 0 | |a umiestňovanie produktov |
| 610 | 2 | 0 | |a balenie |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 100 | 1 | |a Percy, Larry | |
| 700 | 1 | |a Rosenbaum-Elliott, Richard | |