Marketing metrics <the> manager's guide to measuring marketing performance

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Bibliographic Details
Main Author: Bendle, Neil T.
Other Authors: Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.
Format: Book
Language:English
Published: Upper Saddle River Pearson Education 2016
Edition:3rd ed.
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Description
Physical Description:439 s.
ISBN:978-0-13-408596-8
0-13-408596-5