<The> Consumers perception of the brand in digital environment
Digitálna éra a digitálny spotrebiteľ. Trendy v zmene spotrebiteľského správania. Typológia digitálnych spotrebiteľov. Digitálny trh. Vnímanie značky digitálnym spotrebiteľom.
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| Formato: | Capítulo de Livro |
| Idioma: | inglês |
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