Marketing Research An Applied Approach
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1991
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| Edition: | 4th Edition |
| Series: | McGraw-Hill Series in Marketing
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| Subjects: | |
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MARC
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| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing Research |b An Applied Approach |c Thomas C. Kinnear, James R. Taylor |
| 250 | |a 4th Edition | ||
| 264 | 1 | |a New York |b McGraw-Hill |c 1991 | |
| 300 | |a 856 s. | ||
| 490 | 1 | |a McGraw-Hill Series in Marketing | |
| 830 | 0 | |a McGraw-Hill Series in Marketing | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a výskum marketingový |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a zber dát |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a plán marketingový |
| 100 | 1 | |a Kinnear, Thomas C. | |
| 700 | 1 | |a Taylor, James R. | |