Strategy in Advertising Matching Media and Messages to Markets and Motivations
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Lincolnwood
NTC Business Books
1990
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| Édition: | 2nd Edition |
| Collection: | Crain Books
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| Sujets: | |
| Tags: |
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MARC
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| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Strategy in Advertising |b Matching Media and Messages to Markets and Motivations |c Leo Bogart |
| 250 | |a 2nd Edition | ||
| 264 | 1 | |a Lincolnwood |b NTC Business Books |c 1990 | |
| 300 | |a 406 s. | ||
| 490 | 1 | |a Crain Books | |
| 830 | 0 | |a Crain Books | |
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| 610 | 2 | 0 | |a propagácia |
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| 610 | 2 | 0 | |a motivácia |
| 610 | 2 | 0 | |a spotrebitelia |
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| 610 | 2 | 0 | |a simulácia |
| 610 | 2 | 0 | |a komunikácia |
| 100 | 1 | |a Bogart, Leo | |