Empirical Exploration of Customer Management Focus and Its Impact on Business Performance
Vplyv rôznych typov stratégie manažmentu zákazníkov na výkon podniku v 195 podnikoch zo siedmich priemyslených odvetí na Slovensku. Vplyv statégie koncetrovanej na IT, na dátové sklady a na integráciu.
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| Format: | Book Chapter |
| Language: | English |
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