Usage of Indicators of Innovativeness in Marketing Performance Assessment in Companies in Slovakia
Základné prístupy v oblasti hodnotenia marketingového výkonu. Základné kategórie ukazovateľov hodnotenia marketingovej výkonnosti. Trend zvyšujúceho sa počtu ukazovateľov používaných v oblasti hodnotenia marketingovej výkonnosti. Ukazovatele inovatívnosti. Problematiku hodnotenia marketingového výko...
Na minha lista:
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | Capítulo de Livro |
| Idioma: | inglês |
| Assuntos: | |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|
Registos relacionados: Usage of Indicators of Innovativeness in Marketing Performance Assessment in Companies in Slovakia
- Marketing performance assessment in businesses in Slovakia
- Assessing the Performance of a Marketing Approach Based on Customer Segmentation
- Evaluating the Marketing Performance of Businesses in Relation to Innovation
- Influence of Innovation Activity on Company Performance
- <The> Use of the Category of Financial Indicators in the Area of Marketing Performance Assessment in Businesses in Slovakia
- Corporate Ownership and Innovation Performance