Analysis of Selected Attributes of Sensory Marketing in the Context of Selected Socio-Demographic Characteristics
Rozdiely a súvislosti medzi hodnotením vybraných atribútov senzorického marketingu a vybraných socio-demografických charakteristík zákazníkov. Vzájomné rodové rozdiely a súvislosti vo veku respondentov. Skúmaná existencia štatisticky významných rozdielov vo vybraných atribútoch senzorického marketin...
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| Format: | Book Chapter |
| Language: | English |
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