Analysis of Digital Customer Communities in Terms of Their Interactions during the First Wave of the COVID-19 Pandemic
Identifikácia zmien v interakciách digitálnych zákazníckych komunít vybraných zástupcov elektronického obchodu na českom trhu. Údaje boli podrobené dôkladnej štatistickej analýze, aby sa identifikovali špecifiká, ktoré vyplynuli z vysoko neštandardnej situácie na trhu. Výsledky naznačili, že počas p...
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| Format: | Book Chapter |
| Language: | English |
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