<An> Explanatory Model of the Ecotourists Behaviour: Management Strategies for Tourism Sector
Rozvoj zeleného marketingu v oblasti turizmu. Skúmanie vnútorných a vonkajších faktorov majúcich vplyv na správanie ekoturistov. Zostavenie modelu "hodnota-viera-norma" uľahčujúceho pochopenie ekologického správania spotrebiteľov.
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| Format: | Book Chapter |
| Language: | English |
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